Google Fiber · 2026
Designing a shopping agent people would actually let near their cart.
Whole home Wi-Fi, unlimited data, equipment and installation included. No annual contracts.
Effortless, premium level gigabit internet. Same price since 2012.
The perfect fit when everyone's working, learning, and playing from home.
Radical, future-ready & always-on. For creators and game changers.
More broadband facts on our plans below
To respect Google Fiber’s confidentiality and aid comprehension, every visual here is my own recreation. It reflects my design contributions and thought process, not the actual shipped product.
01 — Background
Google Fiber sells three plans. You buy one about once every few years, the answer changes by street address, the price has to be disclosed on a federal label, and the thing you bought arrives as a crew at your door. There is no return button.
Once
per household, per several yearsAddress-gated
the answer differs by streetDisclosed
Broadband Facts, by lawInstalled
a crew, a date, your houseUndo
not a return label02 — The problem
In interviews, shoppers were opening a general assistant in another tab mid-purchase — to compare us against what they already had, and to work out which plan fit their house. Two questions came up over and over.
03 — The fork
Engineering confirmed full agentic handling was possible. Product wanted the agent to advance the purchase as far as it could. Legal saw liability. The open question was whether the agent’s actions should be mirrored on the page behind the panel — so you could follow along on either surface and switch freely.
A · It acts, and tells you
Whole home Wi-Fi, unlimited data, equipment and installation included. No annual contracts.
Effortless, premium level gigabit internet. Same price since 2012.
The perfect fit when everyone's working, learning, and playing from home.
Radical, future-ready & always-on. For creators and game changers.
More broadband facts on our plans below
B · It acts, and shows you
Whole home Wi-Fi, unlimited data, equipment and installation included. No annual contracts.
Effortless, premium level gigabit internet. Same price since 2012.
The perfect fit when everyone's working, learning, and playing from home.
Radical, future-ready & always-on. For creators and game changers.
More broadband facts on our plans below
04 — What testing found
“It said ‘added’ — but added where? What am I looking at now?” Two surfaces to track instead of one.
All that machinery bought back one interaction at a time. The savings never covered the cost of learning who drives.
Nobody in the flow ever opened the required disclosure. Legal’s objection, reproduced in a lab.
05 — The reframe
“How autonomous should it be” has no answer — it’s a dial, and everyone puts the knob somewhere different. So I split the purchase into steps and asked which ones the agent owns. The bottom row is what settled it.
06 — The answer
It reframes the question — not “do I need 3 Gig” but “where does the wifi drop” — then rings the plan it recommends and says why. The user’s own radio is untouched, and the primary button still reads Continue with Core.
Whole home Wi-Fi, unlimited data, equipment and installation included. No annual contracts.
Effortless, premium level gigabit internet. Same price since 2012.
The perfect fit when everyone's working, learning, and playing from home.
Radical, future-ready & always-on. For creators and game changers.
More broadband facts on our plans below
07 — The component
A deeplink hands you the page instead of operating it for you. The card has exactly one job: make the click predictable. Enough scent to know what’s on the other side, and not one element more.
a — a bare link
Cheapest to build. Carries no reason, so it can’t be argued with.
b — what I specified
Two extenders on Wi-Fi 7 — because you said the upstairs office drops calls.
See it on the plans page →What it is, what it costs, and why it was picked.
c — cut
3 Gb/s · Wi-Fi 7 · up to 2 extenders · MLO ~4 Gb/s · no annual contract · +$30 vs Core…
Select this planPreviews the whole destination — so people decide here, away from the label.
08 — The mistake I fixed
A deeplink is a navigation. In my first prototype, following the agent’s own link landed you on the plans page with the conversation gone — so the reasoning disappeared at the exact moment you needed it to decide.
Whole home Wi-Fi, unlimited data, equipment and installation included. No annual contracts.
Effortless, premium level gigabit internet. Same price since 2012.
The perfect fit when everyone's working, learning, and playing from home.
Radical, future-ready & always-on. For creators and game changers.
More broadband facts on our plans below
Page-scoped — following the agent’s own link ends the conversation
Whole home Wi-Fi, unlimited data, equipment and installation included. No annual contracts.
Effortless, premium level gigabit internet. Same price since 2012.
The perfect fit when everyone's working, learning, and playing from home.
Radical, future-ready & always-on. For creators and game changers.
More broadband facts on our plans below
App-scoped — the navigation becomes an event inside the thread
09 — The one place it acts
One sentence carries two constraints no form on the site asks for. Three lookups sit behind one reply. It returns two options, never one — and then it holds rather than books. A hold lapses on its own, which is exactly why this is the one action the agent is allowed to take.
A technician comes to you. Most installs take about two hours, and someone over 18 needs to be home.
Greyed dates have no crew available on your street.
10 — The entry point
Ask AI sits top-right on every page — always reachable, never shouting. It opens itself in exactly two places: the plans page, where both top questions fire, and after checkout, where the only job left is scheduling.
Homereachable, quiet
Whole home Wi-Fi, unlimited data, equipment and installation included. No annual contracts.
Effortless, premium level gigabit internet. Same price since 2012.
The perfect fit when everyone's working, learning, and playing from home.
Radical, future-ready & always-on. For creators and game changers.
More broadband facts on our plans below
Planswhere both top questions fire
Effortless, premium level gigabit internet. Same price since 2012.
Checkoutreachable, never interrupting
A technician comes to you. Most installs take about two hours, and someone over 18 needs to be home.
Greyed dates have no crew available on your street.
Install schedulingthe one job left after checkout
11 — Three tradeoffs
Browser-use saved about one click at a time. Deeplinking costs the user that click back — and buys a page where the price, the plan and the federal label are all rendered at once.
The richest deeplink card was the one I wanted first. It previewed so much of the destination that people decided inside the card — away from the surface the disclosure lives on.
Engineering could have built the agent that completes the order. I scoped it down to find and compare, plus a reversible hold. The scoping is the design work.
12 — The kit
These travelled past the project because none of them is about broadband. They’re about an agent that recommends inside a flow with a real disclosure and a real truck.
Two extenders on Wi-Fi 7 — because you said the upstairs office drops calls.
See it on the plans page →The perfect fit when everyone's working, learning, and playing from home.
Both after you move in, both off your work-from-home days. The 16th is the earliest we can get a crew to your street.
13 — Impact
My estimate from the interviews, not instrumented telemetry. It sizes the leak this agent exists to close — and in testing, almost nobody left.
Removing friction isn’t just about moving people forward faster.
It’s not taking steps they’d have to undo.