RACE TO THE CHECKOUT
CLIENT
Coupa Cafe
ROLE
Product Design
TIMELINE
2 weeks, shipped Jan 2025
IMPACT
Shipped to 100,000+ users
Redesigning a coffee ordering app to create a seamless checkout experience that saves customers time and reduces in-store wait times.
OVERVIEW
The Problem
The app was supposed to save time.
Instead, customers preferred waiting 20 minutes in line at the café over using it.
20 minutes > the app
This pointed to an opportunity to improve the existing UX.
The Strategy
I studied how customers ordered their coffee in-person to emulate their happy moments better in the app, conducted a contextual inquiry to figure out where users tripped up in the current flow, conducted a competitive analysis of other coffee shop apps, and triangulated my learnings into a set of design improvements for Coupa Cafe's mobile app.
The Outcome
100,000+ users order through the flows I redesigned.
Meant to be a class project, Coupa Café's founder discovered this project online, implemented my recommendations into the live app, and awarded our team a prize.
And this project is now shown to all CS 147L students as the standard to aim for.